Many international football teams participating in international competitions are sponsored by various companies. For example the English national football team has been sponsored by Nationwide for an extended period of time.
However, the names of these sponsors are not seen on the front of the shirts worn by the players in international matches.
The reason for this is that the teams are not prohibited under the FIFA Regulations for the international tournament in which they are participating.
For example when international football teams are participating in an international tournament such as the World Cup they must adhere to the FIFA Regulations regarding the tournament.
One of the reasons behind the notion of there being no sponsorship on the front of the international shirts is to protect the integrity of the competition in not having the names of sponsors all over the event. However, FIFA also has the requirement to protect the exclusivity of the official sponsors of the event which is clearly one of the reasons behind this requirement.
This does not simply apply to the final stages of an international tournament such as the World Cup. It will apply to the qualifying stages of the tournament as well as these matches are all considered part of the tournament and thus come under the regulations of FIFA.
This also applies to other international football tournaments such as the UEFA European Championships.
This does not necessarily extend to friendly international football matches as these matches are not subject to the rules and regulations of FIFA. Accordingly an international team could have sponsorship on the front of their shirt in these matches – this is something which has been seen by international teams such as Ireland.
However, it is not usual for international teams to do this.
The prohibition of sponsorship on the front of international football shirts does not extend to the company with manufactures the kit which the players wear. For example the brand which manufactures the England national football team kit will be able to be displayed on the front of the shirt during an international match.
All of the teams playing in the FA Premier League have a variety of sponsorship agreements with different companies and in most cases the name of one of these companies – the principal sponsor of the team – will appear on the front of the shirt.
However, this right to have the sponsor on the front of the shirt does not come without its restrictions.
The advertising and sponsorship restrictions on the kit of English football teams is administered by the Football Association through their various regulations.
The Football Association clothing regulations state the following:
The FA Rules exists again to protect the integrity of the competition to ensure that teams are not covered in sponsorship detracting from the spectacle of the game.
Why do international football teams have no sponsorship on their shirts, Sponsorship of International Football Teams, FIFA Regulations, reasoning behind this, application to qualifying matches, application to friendly matches, are there any restrictions placed on domestic teams in relation to sponsorship.
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